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Marketing philosophy is the guidance for marketing activities of an enterprise, as well as the fundamental condition to effectively realize the marketing functions. It goes consistently through the whole process of marketing activity, restricts the marketing objects and principles and is the basic means and strategies to realize the marketing objects. The following must be done before the beginning of marketing:

1. Make bold and rational choices.

2. Find own best competitive advantages.

3. Be familiar with the competitive environment.

4. Establish correct development mentality and attitude.

 
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